BLOOMFIELD, N.J., Oct. 29 - Bret D. Schundler and James E. McGreevey appealed to Hispanic voters today as the race for governor picked up speed going into the final week of the campaign.

The candidates taped separate interviews with Univision 41, the leading Spanish-language television station. Mr. Schundler, the Republican, also met in New York with reporters and editors of El Diario-La Prensa, the largest-circulation Spanish newspaper in the region.

This morning, Mr. Schundler visited Secaucus, where he toured the headquarters of Goya Foods, the largest Hispanic-owned food company in the United States. At the company's warehouse and distribution center, work amid the stockpiles of rice, beans and tropical nectars stopped for about 20 minutes so employees could listen to Mr. Schundler. He promised lower taxes and recounted his support among Hispanics residents of Jersey City, where he was mayor.

Tonight, Mr. McGreevey, the Democrat, attended a rally of Latino supporters in Paterson. Campaign officials estimate that New Jersey has 335,000 registered Hispanic voters, the fastest-growing ethnic group in the state.

The increasingly frenetic pace of the governor's race was evident this evening as Mr. McGreevey arrived for a small rally with elderly supporters at Parkside Pizza, a restaurant in Bloomfield.

Mr. McGreevey was nearly an hour late, and both his supporters and his detractors used the time as they waited for his arrival to shout angrily at one another from four corners of Broad Street.

Ann Marie Collins of Clifton sat on top of a pickup truck shouting, "No tolls, no taxes, no McGreevey." Other Schundler supporters waved signs and shouted: "Jim's a joke. Jim's a joke."

Mr. McGreevey's supporters simply chanted: "Jim! Jim! Jim!" and waved their blue and white campaign signs.

Mr. McGreevey arrived at the restaurant and quickly devoured two slices of pizza washed down with a double espresso. He pleaded with the State Senate minority leader, Richard J. Codey, to keep the crowd occupied. "If he says a few words I can eat another piece of pie," Mr. McGreevey said.

Mr. Codey criticized Mr. Schundler for making references to Mr. McGreevey's personal life during a television debate on Sunday between the two candidates. "There's an unwritten rule about politics," he said. "You don't talk about someone's family."

But Mr. McGreevey declined to criticize his opponent for those remarks. "With all due respect for Mr. Schundler, who I believe is a decent person," he said, "he has the wrong ideas for New Jersey."

In brief remarks to the pizza crowd, Mr. McGreevey promised to fight for the middle class. "It's about having a governor who's hands-on," he said. "It's about having a governor who understands the challenges, the pocketbook concerns of middle- class New Jersey."

In a radio appearance on the "Bob Grant Show" on WOR-AM (710), Mr. Schundler asserted that Mr. McGreevey had not done enough to hire minority groups on the municipal payroll in Woodbridge.

"I think Jim McGreevey takes African-American votes for granted," Mr. Schundler said. "If you look at the Police Departments and Fire Departments in Woodbridge, they had almost no African-American or Hispanic workers."

Richard McGrath, a spokesman for Mr. McGreevey, rejected the criticism, saying, "It's extremely presumptuous of Bret Schundler to pretend that he is speaking for the minority community when Jim McGreevey has the overwhelming support of African-Americans, Hispanics and other minority communities in New Jersey."

Mr. Schundler said he had worked hard to include minorities in the Jersey City municipal work force. "It's a Civil Service test so no one gets in there on a basis of race," he said. "We worked with African-American and Hispanic leaders to recruit top candidates to apply. Then we put together a training program that gave everybody an equal chance to properly prepare for the test, and the result was that you had many African-Americans and Hispanics scoring at the top of those tests."

In another development, the Republican National Committee announced that it was spending nearly $1 million to broadcast television advertisements supporting New Jersey Republican candidates during the final week of the campaign. Until now, the national party had not spent money on major advertising in the race.