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For Release:
Immediate
October 1, 2001

Schundler Debuts New Television/Radio Ads
New ads focus on courage

(WEST ORANGE, OCTOBER 1) -The Schundler for Governor campaign has begun airing two new advertisements - a :30 television advertisement and a :60 radio advertisement - praising the response of emergency workers to the World Trade Center attack and highlighting the need for political courage as New Jersey heads into uncertain times.

View
The TV Ad

“Courage to me is embodied by those police officers, those firefighters, those heroes, who ran into the World Trade Center and gave their lives trying to save others,” Schundler says in both ads. “All we in public life are asked is to maybe take some political risks to make a difference.”

The new advertisements, which began running this weekend on radio and television stations throughout New Jersey and in the Philadelphia and New York media markets, focus on the heroism of those who responded to the attacks and the courageous leadership demonstrated by President Bush.

Schundler for Governor campaign manager Bill Pascoe said that New Jersey voters are facing an important choice just five weeks from tomorrow.

“What Bret is saying in these ads is that the type of leadership and courage that New Jersey needs from its next Governor pales in comparison to the heroism displayed by the rescue workers in New York,” Pascoe said. “At the very least, candidates seeking to be Governor should be willing to stand up and make the tough choices that are in the best interests of our citizens.

“Throughout his political career Bret Schundler has shown he has the courage to take on the political fights necessary to make positive changes for the people. He has demonstrated time and again - in Jersey City and elsewhere - that he’s willing to do what’s right, no matter how many special interests are opposed. His proven record of courageous political leadership stands second to none.

“But equally important to having a proven track record is having a clear, positive vision for New Jersey’s future. Bret is the only candidate in this race who has promised to dramatically reform the way government works so that we can cut taxes and hold the line on spending -- which is exactly what New Jersey needs as we face an economic downturn. Bret is willing to take on the powerful special interests to reform education, lower taxes and reverse sprawl. He took on the special interests in Jersey City, and he’ll take on the special interests in Trenton.”

A copy of the ad transcripts follows:

“Leader” Television and Radio Scripts

TELEVISION SCRIPT:

Schundler for Governor
"Leader"
BSGTV-23
TRT: 30

Bret Schundler: Courage to me is embodied by those Police Officers, those Firefighters, those heroes who ran into the World Trade Center and gave their lives trying to save others. All we in public life are asked is to maybe take some political risks to make a difference. Now is the time to put politics aside and do what’s right for the people like President Bush - to have the courage to lead to be strong to keep our people safe to cut taxes and help our economy rebound. When so many have done so much, how can we do any less?

Video:
Police Officers
Firefighters
Bret Schundler
President Bush
Bret Schundler
Firefighters with flag
>
RADIO SCRIPT:

Schundler for Governor
"Leader"
BSGR-25
TRT: 60

President George Bush: We have suffered great loss and in our grief and anger we have found our mission.

Announcer: President George Bush

President George Bush: We will rally the world to this cause by our efforts. By our courage we will not tire, we will not falter, and we will not fail.

Bret Schundler: Courage to me is embodied by those Police Officers, those Firefighters, those regular citizens who ran into the World Trade Center and gave their lives trying to save other people. Those were profound acts of courage.

Anncr: Bret Schundler on courage and leadership in difficult times.

Bret Schundler: All we in public life are asked is to maybe take some political risks to make a difference. Now is the time to put politics aside and do what’s right for the people. Like President Bush - the next New Jersey Governor will have to have the courage to lead, to be strong, to keep our people safe, to cut taxes and help our economy rebound. When so many have done so much, how can we do less?

Anncr: Bret Schundler the proven leader we need as Governor. Paid for by Schundler for Governor.


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