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Bret Schundler Media Archives

An Elephant Steps In

Originally appeared in the Bergen Record on Thursday, November 12, 1992
By Mike Kelly

The crowd from the Veterans Day ceremony was drifting away, and the boy in the blue football jersey walked up to the man in the charcoal suit and asked for an autograph. The man pulled out a Bic pen and signed. The boy looked down at the name on the paper, then winced.

"I thought you were Clinton."

Bret Schundler laughed. "No, he's the other guy." Schundler is 33, Harvard-educated, suburban-bred, politically trained by Democrat Gary Hart, and affluent from his brokerage days during the 1980s boom on Wall Street. He is also the first Republican mayor of Jersey City elected since 1905, a new elephant among the old donkeys. It's a bit of a shock to the system that Frank Hague built.

On his first day of work this week, Schundler cut his $60,000 mayor's salary in half. In Jersey City, where political graft is a cottage industry, Schundler's pay cut was the equivalent of snow in July.

Next, Schundler announced he would not fire anyone. This, too, was a first. Jersey City mayors usually arrive with a legion of supporters expecting jobs. Some of these people are even qualified.

Bret Schundler brought in one man, a corporation counsel. He says he needed someone he trusts to keep watch over the books. Otherwise, Schundler says, he's trying to keep most everyone else. Understandably, the old Democratic donkeys are wondering about this new guy with the Wall Street briefcase and the paisley tie. No patronage? Will Jersey City be the same?

On Wednesday, at a Veterans Day ceremony at Jersey City's Pershing Park, Schundler even trotted out an old Republican phrase, "points of light", to describe dead soldiers. The crowd loved it.

"We need young blood," said ex-Teamster Joe Poindexter. "Don't tell anyone, but I voted for him," says longtime Democrat Joe Sweeney.

"In a historic sense, Bret is a bit surprising," says former Mayor Anthony Cucci in what surely is an understatement. "I'm not at all offended that he's a Republican."

Ironically, it was Cucci's flawed tax plan that prompted Schundler to quit his party and join the Republicans. Schundler, a former aide to Gary Hart and an investment counselor at Salomon Bros., moved to a Jersey City brownstone during the Yuppie gentrification of the 1980s and discovered that a Cucci-led Democratic tax plan seemed to favor supporters.

A coalition led by Schundler appealed. When Democratic state legislators refused to budge, Schundler switched parties. "I'm not supporting the party because of some obligation of birth," he says.

Schundler quit his job, invested his brokerage profits, spent a year traveling with his wife, then returned to run for state senator. He lost, but got 46 percent of the vote in a district where only 6 percent of the voters are Republicans. When Democratic Mayor Gerald McCann was convicted this year of bank fraud and tax evasion, Schundler ran for mayor, the only Republican among 19 candidates. He promised lower taxes, more cops, and a voucher system to allow children to attend private schools. But a key to his plan is shoring up the city's meager 80 percent tax collection rate. If tax collections don't improve, the city could go bankrupt.

In typical fashion, the race ended in a fight. One candidate was even arrested for hitting an opponent's campaign worker with a tire iron. For his part, Schundler survived muddy accusations that he was too rich, too suburban, and too smart. He tallied some 10,000 of more than 50,000 votes cast and has to run again in May for a full, four-year term.

"They were ready for a change," he said as he left the Veterans Day ceremony. "I spoke about solutions."

In Jersey City, it was time.


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